Thanks for shring this Yah-me. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. (One of my recent clients almost got badly burned by an inflated zestimate!).
Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co And who doesnt love a bottle of wine or box of chocolates? When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Truth is, most agents are terrified to start working their spheres of influence (SOIs). And yes, for years they have been. Its Brian Icenhower. When you target through every channel like this, you are in your SOIs brain. A few days ago I followed a search link and saw some advice that I thought was terrible. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Every year, the National Association of produces a survey of home buyers and home sellers. Offer something of value. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address.
The 12 Best Real Estate Prospecting Letter Templates for 2023 After youve sent the initial letter, be sure to stay in touch periodically. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. There are 3 primary ways to get your name out there. Do your prospects know? If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. My clients really love it. For many, leads are drying up a bit, so you may be feeling a little stuck. Finally, the art of copywriting is helpful too. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. A good CRM must have an IDX feed to your local MLS. And remember, you are NOT selling.
Introduction Letter for a Real Estate Agent - EzineArticles Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. This also warms up your SOI for your phone call. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. At that point, you use your Realtor sphere of influence scripts. Come up with a meaningful message, and hit your database with a postcard mailer. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Happy Anniversary to ME!
As a rookie real estate agent, sell your sphere of influence on how you Your way of handling the award was so tasteful. Your first thought might be My sphere of influence? and Pensacola Beach real estate Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Huh?
How to Use Your Sphere of Influence to Build the Ultimate Real Estate If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Copy all of it into one Excel spreadsheet. There are helpful tools you can use to expand your social media influence. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Sphere of Influence. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. Then, you need to make sure that you pay special attention to your ideal client. March 04, 2012 08:13 AM. Add your signature and contact information including your location. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. (Were talking multiple millions in volume.). Make sure you do not fall into this trap. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Its one of the oldest digital tools that Realtors have had at their fingertips. We do coach our clients on these lead generation tactics. Script #1 - Recent Clients & Professional Connections, I hope all is well! Here's a letter recently sent out by one of my faithful readers.
Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). When you send an email out, you can watch your results roll in. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Next, you can run those emails through a scrubbing service. Pro Tip for Twitter: Always post local content with relevant local hashtags. One type of ad that has been shown to be very effective is a messenger ad. Approximately 80 percent of all transactions are done within your sphere of influence. But if you do it right? Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. Howd you get into it? And theres no good reason to leave that kind of money on the table. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Good news! When it comes down to it, an SOI is just a group of people you know personally. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Thanks. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. I can see on social media that you are doing quite a bit of traveling and having a great time. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. I just want to check in with you and see how youre doing.. If theres one SOI pro tip that bears repeating, its this: Never assume. Reach out to some of your past clients from the last two or three years, depending on how much business you do. I bet you do want to share some ideas? A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Wish I could use it but after 25 years it would look odd! I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this.